Dear Proshop Proshop, Welcome to the March 21' edition of Mollymook Golf Club e-News.
Please tell us about your golfing experience... As part of the review of the impact of competition and timesheet management changes introduced last year, GBAS (Golf Business Advisory Services) have been engaged to undertake a comprehensive analysis of the ideal member golfing experience. The analysis will research the needs of long-standing members, new participants, and emerging markets. GBAS has worked closely with Golf Australia and Golf NSW on several projects and understands the opportunities and challenges facing the industry. You can view their profile at www.golfbas.com GBAS will primarily conduct the research in two ways: - Direct communication with members in the form of the survey
- Direct communication in the form of focus groups
- Analysis of statistical data since changes were implemented
The review will conclude with a full spectrum report providing a professional and independent evaluation ensuring the right decisions are made to best serve all golfing members. To ensure relevant issues are identified and appropriately explored, pre-survey member focus groups will be held on Thursday 18th March. Members are invited to express their interest in attending one of the groups which will be limited to a maximum of 8 participants and will be chosen to ensure a balance of diversity in gender, age, and membership profile. Please email management@mollymookgolf.com.au before Friday 12th March to express your interest in attending a member focus group. The report will be available to the membership at the completion of the project. |